CFP has integrated the concepts of relationship, opportunity and knowledge management into a single business model. We call this the ROK model.
The model facilitates both the design of the ROK strategic framework and the implementation of tactical sub-systems within the framework, allowing early benefits to be achieved without compromising longer-term objectives.

In addition to supporting consultancy and system design projects, the principles of the ROK model have been incorporated into the CFP Nubus softwaredesigns specifically directed at the marketing and sales functions within complex business-to-business and/or business-to-consumer organisations.